Sometimes the old way is better
One of the quaint aspects of France which we often talk about is the way the French have the knack of living in a sophisticated contemporary environment while still preserving so many traditions and habits of days gone by.
I guess President ‘Sarko’ has learnt the hard way that the French public may wish to embrace change but only at ‘their’ pace.
At a very basic level take advertising as a classic example.
In the small towns and villages the accepted practice of promoting some local area event is by affixing signs to street lamp posts, traffic signs, trees and any other conveniently located perpendicular support.
Just looking out my office window from where I am typing this I can see 3 such signs along our street front!
Sometimes the signs are professionally printed but more often than not they have been written up in free hand. Occasionally you will see a poster that has even been recycled from the previous year.
If you attend any of the promoted events or fetes you will see that they are extremely well supported, not just by the immediate village inhabitants but those from a much wider area.
So this style of advertising probably doesn’t rate in David Oglivy’s bible of best advertising practices, but the great thing is, for the French they work.
A Bientot, Bruce.
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